Google AdWords Conversion Tracking – A Must for all Advertisers

Regardless of whether you’re spending $100 a month or $10,000 a month, one thing is for certain – if you’re using AdWords, you must set up conversion tracking.  If you’re not tracking conversions, you’re stuck with obsessing about your click through rate (CTR), keyword quality score, and average Cost Per Click (CPC).  These are all useful values that shouldn’t be ignored, but you can’t directly measure return on investment (ROI) without tracking conversions. Read the rest of this entry »

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Microsoft AdCenter Content Network Placements Keep us Guessing

If you’re using AdWords and your target keyword cost per click (CPC) is rapidly approaching the price of a case of beer, it’s time to consider PPC optimization services or branching out to different networks.  One way to explore lower cost options is to begin a campaign in Microsoft’s AdCenter.  With its lower traffic totals drawing fewer bidders, there are a bounty of keywords going cheap.  But while targeting Bing and Yahoo search is a safe bet to capitalize on cheap traffic, the AdCenter content network is another story.

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PPC Campaigns: Search Network vs Content Network

Search Guy

Search network targeting for the frugal advertiser

If you are setting up a PPC (Pay per click) ad campaign with Google or Bing/Yahoo, one of the first questions to ask yourself is whether you want to target the search or display network. If you do nothing, default settings for Google AdWords and Bing/Yahoo Adcenter will target both search and display networks. For the casual advertiser, this may suit you just fine. For precise, conversion-optimizing and budget-stretching advertisers, it’s time to take a serious look at the pros and cons of advertising in content and search networks.

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A Review of Google’s Ad Preferences Manager

Google recently updated its display ads by adding a ‘Why this ad’ link. The update is designed to give users more control over the ads they see while browsing on Google’s search and Gmail networks.  The update ultimately serves as a platform to encourage users to stay put and subtle encouragement to advertisers.

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Top Five ways to create a Top Five post

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Every morning I scan through my reader application, I find at least twenty ‘TOP 5 Ways to {insert keyword}.’ I too have fallen victim to the lure of creating a ‘top five’ post. Why is it done so often? Because this type of post is a cheap, easy, bubble gum approach to churning out content that looks relevant, can be stuffed with long tail keywords, and draws traffic like a fender bender on the freeway. Hangovers are a great starting point to a great top five article.

Small firms like ours aren’t the only victims. We’re not writers. We’re internet marketers and developers. We drink coffee all morning and weave our bicycles through traffic at lunch. But when you’re a publishing company, you have no reason to stoop to our coffee-swilling, mad, urban bike riding level. Take Entrepreneur magazine, for example. A quick scan of the home page shows 22 featured articles (oh, article nirvana), of that 9 articles feature a ‘Top 5’ derived headline. That’s 40% of Entrepreneur magazine’s home page content. It’s like starting a term paper with a definition from Webster’s Dictionary.

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The Value of Long Tail Keywords

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When you’re building a new keyword list for an AdWords or AdCenter campaign, it’s easy to get product-focused by finding descriptive terms for a physical product or service.  This is an important step, but  it’s even more critical to think about how your target customer would describe your product or service. This can be very different from what you find in a product catalog.

As a kid, my only option for getting new shoes was the local mall.  One day, while browsing at my favorite shoe store, a hip guy rushed in, picked up a pair of suede Puma shoes and said to the salesperson, ‘Do you have this shoe in wine?’ When the salesperson said they didn’t, he rushed off to the next store.
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Free Traffic Sources for Daily Use

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A quick list of free traffic sources

It doesn’t matter whether you’re just starting out or are a seasoned web guru, if you can get traffic for free, it’s worth a look.  We have compiled a list of some of the most common methods for driving traffic to your site. Read the rest of this entry »

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Best open-source fonts for the web

What do you do when Courier, Aerial, and Helvetica don’t do the trick? One of the more challenging aspects of a web design project is settling on a font.  We tried over fifty for LogicPint LLC alone and it still doesn’t look right. Once you’ve found a decent font, the next issue is determining whether it will render properly on the web.  If you’re like us, you use many different browsers throughout the day. The ‘ah-ha’ moment of victory can quickly sour if your chosen font looks fuzzy in a different browser.

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Why Google should offer the Chromebook for free

Chromebook-Matrix

The Chromebook Matrix

If there’s one thing we’ve learned since Google announced Chromebook’s upcoming release it’s that the hardware is quite expensive.  I mean, really, $450+ for a web appliance that functions purely in Google’s sandbox?

Google offers students and businesses an option of between $20 – $30/month for various flavors of the Chromebook.  However, to get this offer, users need to commit to at least 10 Chromebooks per business or institution and a 3-year service contract. It sounds like Google has been reading from the cell phone carrier playbook.  Let’s go with it.  If Google has already stated that it will offer a packaged deal for businesses and educational institutions, why not offer the same service for everyone? Offer the Chromebook at a deeply discounted price and require a monthly subscription fee. Read the rest of this entry »

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Social Media SEO Tips

Social Media SEO TipsYou’ve made the decision to establish a social media network for your business. Good move. Unlike building your web site, social media networking sites make it extremely easy to get up and running. Before you sign up, stop and consider your near- and long-term social media strategy.  Evaluate your current SEO practices and be sure to carry them over to your social media network.

SEO should play a major role in everything you do online.  Social media sites are no exception. Just like your primary business site, social media profiles are crawled and ranked by search engines. By carrying over your SEO strategy to social media sites, there is a good chance your social media profiles be returned with your primary site in search engine results. Consider the value of having two to three social media sites taking up search result space previously held by competitors. If a user clicks any of your social media links, you have them in your network, greatly increasing the opportunity of generating a new lead. Read the rest of this entry »

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